Assouline - Royal Oak: From Iconoclast to Icon

AssoulineSKU: 9781649800596

Sale price€240,00 EUR

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Royal Oak: From Iconoclast to Icon traces how Audemars Piguet's Royal Oak caused a stir when it was launched in 1972, with its armor of handcrafted stainless steel encasing the thinnest self-winding mechanical movement of its time, and shone around the world for decades to come. For the first time, steel was refined on an equal footing with gold. Inspired by the profound cultural, artistic and industrial changes of the 1960s and early 1970s, this forward-thinking timepiece anticipated a more active yet casual lifestyle while heralding the beginning of a new era in high-end watchmaking that combines sportiness and sophistication.

Assouline - Royal Oak: From Iconoclast to Icon

Although the Royal Oak was an outlier when it was born, it soon found an audience among the free-spirited youth who loved the bold blend of technological advancement and ancient craftsmanship of the watch. Since then, the Royal Oak has been a canvas of innovation and in dialogue with art, music, architecture and sport. Today, the Royal Oak is a cultural artifact beyond watchmaking and an object of permanence in a world of obsolescence, embodying the creative freedom and youthful spirit of those who helped write its history.

The book presents the history of the Royal Oak from a broader cultural perspective, while also highlighting new archive materials discovered by Audemars Piguet's Heritage department and exclusive testimonials from longtime friends of the brand. Illustrated with imagery spanning six decades of groundbreaking history of art, architecture, fashion, music and culture, the vivid narrative text is guided alongside the development of this groundbreaking watch loved by innovative tastemakers and influential celebrities around the world.

Bill Prince promotes the Royal Oak's unique cultural journey and gives a voice to what he calls "Generation Royal Oak", a group of watch connoisseurs who came of age after the watch's introduction and whose achievements reflect the global cultural movement that inspired her. Notably, this cohort includes Kevin Hart, Bjarke Ingels, Elle Macpherson, Mark Ronson, Serena Williams, and Ning Zetao to name a few.

  • 292 pages
  • 400 illustrations
  • English language
  • Released September 2022
  • W 32 x L 38.3 x D 4.7 cm
  • Hardcover in a classy slipcase
  • 4.7kg

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